Concept, concept, concept! I find this being the most important thing in advertising. A great concept helps everybody. The advertiser doesn’t have a hard time getting the ad done, the product gets closer to the consumer and the person watching the commercial doesn’t get bored to hell. I wanna work in advertising and do my best in finding those concepts. I guess you need to be smart, funny and witty to be a good copy, but sometimes you just need to be lucky to have seen the right movie before the right pitch. 
My name is Ruxandra Cavescu, I’m 24 years old and I like advertising. I’ve graduated Communications and Public Relations Faculty at SNSPA in 2009 and I’m studying to get my Masters Degree in Advertising. In 2008 I attended the Art Directors Club School in Bucharest and I got out with this portfolio. I know that it needs work and I’m willing to get my hands dirty to make it better. I’m looking for a place in an advertising agency where I can do that.
